The argument about us not paying for the content we read... we didn't buy anything, so why would we pay for it - in any way?
It's a companies choice to use the web - no-one is forcing them. If they believe that ads are the only way they're going to make money... then perhaps they should start charging a subscription fee.
Ads should be opt IN - if you want to support this website, tick this box [_]
If not, have a great day.
Calling visitors freeloaders is not really the way forward.
Besides, do ads REALLY make that much money? I mean, let's look at El Reg for a moment. I'm imagining they sell advertising space, possibly with a click target. That's income right there, and I imagine it's not a small amount of cash, plenty to run the site and pay the bills.
watchmebathe.org* is covered with Google ads, those really irritating full-screen video ads, and various '25 reasons to not shave with sulfuric acid' clickbaits. I seriously can't imagine that making anywhere close to what El Reg makes for selling ad space.
I sometimes wonder if I really understand the world of internet advertising at all in fact.
* Not a real website. Probably. I never checked.