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* Posts by Bangoman

1 post • joined 13 Oct 2012

O2 overlord looking to push payments-via-mobile-bill model

Bangoman

Payforit commercial clarification

To be clear, Payforit is not a commercial model, but a standardized user experience for mobile payments across all UK networks. Therefore whether or not the costs of individual operator's terms of billing work (or not) for music or any other product category with a fixed cost is not a function of Payforit, but of the terms of business each operator chooses to offer. Clearly, lower transaction costs / higher payout rates open up the market to more products and grows the revenue opportunity for operator billing.

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