That's a very biased article (so unlike the reg), it even tells us what we care about and what we don't. I eat a lot of organic food and it's not because I think it tasts better, it's not because I think it will reduce cancer and it's not because I think it's more nutritious.
This planet is going to hell in a hand cart. If you think that the best way to solve humanities problems are to hand the whole lot over to big corporate petro-chemical industries with profit motivated mono-cultures then go for it. Some of us care where we're heading and don't want to go there.
Just like if you announce you are a vegetarian, meat eaters immediately launch into attacking you, "well you eat fish don't you?", "and eggs, and milk, they are from animals". They feel threatened and have to justify their meat eating. Why? I don;t mind them eating meat, it's their choice, so why attack me for mine, very odd. And it's the same with orgainic, I choose it where available, so why do people who don't choose it feel they have to attack it all the time?