Better operating systems through marketing, yeah right. No matter what PR man they use Windows 8 will probably be the biggest stinker of an OS since Vista.
Microsoft please realize that we want tablets AND proper desktops or notebooks, and not some cobbled together freak show of an OS that looks like a tablet crashed into my desktop and fused together some terrible abomination of an OS.
No matter what they call metro or whatever they say about device convergence, its still in my book as a failed experiment even before we see a final version. However the sooner that they realize how bad of a job they did on this UI the better since we might actually see some real innovation, instead of a rehash of a mobile OS that is pretty much one of the more unpopular platforms that is really overshadowed by iOS and Android.
Perhaps the WinMo people at Microsoft were the only ones loud enough in the room when they thought of a new direction to take, but not all ideas are good ones and that sucks if you're a developer but its the cost of admission really. As time has showed in previous releases of Windows, the next iteration will be better and probably be released sooner than we think like windows 7 over vista.
Let's just hope that Microsoft doesn't make the same poor decisions again when they release 9.