There's still proper investigative journalism out there
There are some sites which are really adding value without copying existing content; ftm.nl (Follow The Money) is doing some pretty good investigative journalism in The Netherlands, which makes it (to me at least) worthy of support.
I support a number of sites (and podcasts) that I find really worth it, but indeed one cannot support each and every site. And ad blockers (I use NoScript) are indeed a necessity; it's unfortunate that site owners just don't understand that simple fact.
I just wish more people would stop being freetards; content isn't supposed to be free; if you really think it adds value, you should give something back. Probably I'm too old school; I still buy records for example, and I've bought a lot of games on GOG.