Re: Just give us proper prices
Exactly. It's all bollocks, as you would expect since the article is full of puff from the people who want to charge hundreds of thousands for noodling about with data driven pricing 'strategies'.
The disease that has infected the British supermarket sector is the idea that if only they spend enough money they can come up with 'magic prices' that will con customers into thinking they are getting stuff cheaply while still keeping a fat mark-up.
For the customer that means masses of cupons and complicated ever-changing offers as the retailers try to work out the tightest possible intersection of what you can be persuaded you want to buy with what they are willing to sell at reduced margin, while avoiding giving away single penny of 'unnecessary' discount. Forget your wad of vouchers or your 'loyalty' card and suddenly the cost rockets.
That's one of the reasons Lidl and Aldi are doing so well. Low prices to everyone - no loyalty card, no vouchers, no expensive pricing consultancies, nothing. Pick it off the shelf and pay for it, done.