The local news station where I am from (NW Louisiana) ran deep investigation pieces on how this "Chip and Pin" thing was dangerous and put the customers at huge risk of data theft.
They stated that People were getting phishing calls asking for their SS Number, Name, Address, Mothers Maiden name, Birth information, Phone number, and Bank account details so their new "Pin Card" could be configured correctly. They urged customers to get in touch with their banks and demand that these new cards not be issued due to the ease of data theft.
I have lived in the UK since these cards were introduced, the US is nearly 15 years (15 YEARS!) behind the rest of the world in getting this adopted. That's one reason why we still have to suffer with Mag Strip fraud. We have needed that on there just in case we go to 3rd world places that don't have chip and pin.
I have a "pin device" at home that works with my cards, while it is a hassle sometimes to use I do look forward to the day that banks set it up so I can use the card for online verification of regular purchases, perhaps similar (in rules) to the contactless payment we have in the UK.
US Consumers as a whole are simply never told the truth on these things in such a way to make the migration easy. If this was some investment scam (Bank savings) or drug dealer (Pharmaceutical breakthrough) there would be 85 adverts on television every hour for them. Without even looking on American TV stations I can guess that there have been less than 1 consumer focused commercial explaining that "Chip and Pin" were being introduced.