Re: Nobody likes being tracked, but...
You say that, but where's the sensible alternative?
What I said was that it needs people like us to come up with the alternative (ie the sort of tech people who have a chance of implementing something).
The subscription model doesn't work in general: it's fine subscribing to a handful of sites but doing it with every site you might ever want to access, including every forum that might just happen to have the answer to a question you need answering but will never visit again, just isn't feasible.
One solution I have come up with would be a Google "subscription", such that all Google ad's vanish, but the sites that use them will get a proportional share of the revenue from your subscription. That would solve many of the problems but won't work for anyone who doesn't trust Google, and would still require that they track you to the degree necessary to know not to show you the ads. Maybe there's a space for another third party to come up with a similar scheme - if they get a guaranteed payback for each (subscribing) visitor to the site in return for not showing any adverts then many will be prepared to change their sites accordingly. That third party would still need to track you in some form though, so whether "it's not Google" is enough of a reason to trust them I don't know.
Regardless, not liking ads without proposing an alternative method of funding is like saying you don't like tax but still using the education and health services provided by them. If you don't mind non-targeted ads instead, that's great as long as you accept you will have to be presented with a lot more of them to generate the equivalent income for the sites you visit.
I'm not surprised my post got downvoted (actually it got fewer than I expected) but seriously: what would the Internet be like if the only viable websites were ones who could support themselves without advertising? Or if they could only do it by having ten times the volume of ads they have now?