Why oh why
Would any sane person actually PAY for something that is riddled with ads, is in permanent Alpha, Beta, whatever and lacks features from previous versions?
MS really need to have a think about this because as much as they wave figures around the only way is down for this rotten piece of adware, spyware, junk (delete as appropriate)
It's funny when you visit JL or Dixons and look at PCs. The assistant tries their best for a sale but as soon as you ask about Windows 10 they sort of back down and admit it's rubbish. There are some nice machines around just now but there's no way I would buy one with Windows 10 on it. Full stop.
Sky TV get away with charging a monthly subscription then adding advertisements. MS might not be so lucky.