Dedupe storage is not Backup. It is just expensive storage and extra bandwidth requirements.
The current definition of a purpose built backup appliance is obsolete. Obsolete.
The Data Domain model is being disrupted faster than most realize. Sending massive volumes of data over the network to be deduped by smart storage is 1990's era tech. Steve Foskett covered an angle on this not too long ago here. http://bit.ly/LETxEH
Some would argue that dedupe storage shouldn't be called an appliance at all as it needs to connect and work with backup technology like Avamar or Symantec NetBackup. For EMC to claim they have a real "Integrated Backup Appliance" they would need to tie together Avamar, DataDomain and probably some Networker. Even if they delivered that tomorrow, they would be well behind the state of the art and a couple hundred million behind on market share in that category.
The future of backup appliances is in integrated backup appliances or Unified Data Protection Appliances. These appliances integrate backup, media servers, source, media and target dedupe capabilities and in some cases security, HA and integrated encryption into an appliance or set of appliances.
Symantec and some smaller startups are making fast inroads here. (http://bit.ly/N9QtMJ)
o In the last 12 months Symantec has seen 250 percent growth in new appliance customers and 450 percent growth in the number of units shipped.
o Symantec appliance customers are coming back for more, with sales figures showing 40 percent of purchases from repeat customers.
· Even though the Symantec 5220 was introduced less than a year ago, it has won 3 awards in the last 8 months including the recent best of Microsoft Tech Ed.
· With just over 1 year in the appliance business Symantec has grown to have 3.5% of the IDC PBBA market – ahead of Quantum, Sepaton, Exagrid and other vendors with years of products in market
· IDC has split the PBBA market differentiating between target dedupe/VTLs and unified backup appliances like NetBackup / BE – this is not yet in the PBBA report, but is in other documents IDC makes available.
I sure skeptics will say, must be the law of small numbers. But, consider it this way, what enterprise tech company has ever taken a product tine from $0 to $200m in 18 months? I can't think of one.
EMC will not continue to enjoy almost no competition in the space. Frankly, it is the other way around. For those who want an integrated backup appliance and not just dedupe storage EMC is not an option. The onus is on the IT admin to put it all together into a single solution and that's the old model. If you are tired of being the glue between Avamar, Data Domain, Networker or NetBackup, integrated backup appliances are the way to go.
"For what EMC wanted to charge, I realized that I could get a bigger, better, faster, newer solution for less money by going with Symantec NetBackup appliances," http://bit.ly/MEUREZ
As for the replication discussion- Global management, policy and granular recovery of snapshots is the difference between data protection and simply having a lot of copies.
Note: this growth is happening in a segment not covered by backup software or purpose built backup appliance market coverage. http://bit.ly/N9QtMJ
@seanjregan (I work for the fastest growing vendor in the Unified Data Protection Appliance market)