Oh dear /deity/ - the internet is commercial oO
Apart from the predictable "my browser has no ads", there is a worrying perception here that commerce has no place on the internet. Particularly advertising.
Well, ahem, the market maker function, aka the stall keeper, has been around for a while and will probably outlast the people here on this forum. Yes, it's bigger and more corporate now, but more or less the same. Shout your wares and you may get lucky.
Now, the invisible hand needs some boundaries, and that is where we are floundering a bit in the internet age. As it seems, Europe is more prepared to set those boundaries than the US. China, I think, have no perception of public good, other than their own.
Mobilegeddon, evil or not, appears to be a response to changing market conditions. Adam would be proud.