is Apple cool and exclusive enough anymore?
I think the article is really good, spot on in fact, but as another poster mentioned above, will the $500 - $1000 sector of the watch market (TAGs, Tissot, low-end Longines etc) survive? I think the kind of people who buy TAGs (at least the crappy quartz ones) don't really care much about the watch itself, in the same way as a lange and sohne and pateke Philippe customers don't and as outlined in Tim's article - it's a status symbol amongst their peers. Difference is, the people at this end of the market could buy the iwatch instead. The question comes in then: has apple enough cool and exclusive cachet to attract these people? Some commentators would say not...iphones are common as muck now, even my parents now have one each. Yes it's seen by the general populace (not me though guv) as the best phone to get, but it isn't exclusive nor exotic anymore, it's just a standard thing everyone can have if they want to pay a bit more.
Then again, many people don't even have watches these days, so they probably aren't even bothered about the make of any smartwatch they buy...if they find utility for such a thing then they'll buy and if apple make it then even better, after all they make the best phones (again, not my opinion guv).
I suspect apple may do ok in this sector but it's not a surefire bet...and I completely agree with the article, above a certain level the watch is of little significance. having spoken to a fashion editor of a top UK magazine a while ago about the watch fair he attended, he said this: "there are two type of watch fan; the ones who can afford it, who couldn't care less about the movement, materials etc...typically this transaction lasts about 30 seconds, and the watch nerds who know the designers, movements etc...they usually don't buy anything". Being more in the latter camp than former, I will stick with my vintage Omega seamaster thanks...but good luck to apple, I think they'll need it.