willing to watch adverts...I don't think so.
I had a shock the other day, I thought that my "skip forward" button had stopped working, I was actually being forced to watch adverts.
Then I realised I was actually watching TV in real time. I pressed pause, made a cup of tea, and all was right with the world again.
But even though I never watch adverts, I am not naive enough to think they don't have an effect.
What really annoys me is that I am paying for them (and indirectly all commercial TV content) every time I go shopping.
Yes, I use adblockers too, and spam filters.
I still purchase products, so I must really screw up all that analysis of ad campaigns.