Re: Barriers to purchase @ Eric Olson
What a load of crap!
TV stations use boxes to record viewers and then average it out to guessimate the number of viewers while the internet can give exact numbers of every time the ad was shown. Not only can they give exact numbers of the number of views, they can also use viewer profiles allowing for exact targeting of ads.
Even looking at just the shows watched, you can build up a pretty good idea of the number of people and their ages and sexes living in a house. If you include other internet tracking methods as well, the profiles can be virtually spot on.
The next thing is that the ads can be shoehorned into the movie/tv show seamlessly on a per viewer instance, not the shotgun approach used by standard tv stations. This means you are not paying to show ads to people that cannot buy what you are selling. I don't give a damn about over 50's insurance or feminine hygiene products so why waste money showing those ads to me?
This means the ads will cost more per viewer but they need less viewers as they will target only their intended audience. This them means there is more room for other advertisers targeting other audiences.
The sum of this all is better sales for advertisers and less cost, more money for the content providers and more interesting ads for the viewer, all delivered on demand. The content is provided free and the only people to lose out is the old tv stations and pirates.
There is absolutely nothing that free to air TV does that internet streamed TV cannot do better and cheaper.