Erm, why don't I just buy a GPU?
From your article it looks like they have just re-invented the GPU and are desperately trying to distance themselves from them.
GPUs have more or less the same architecture, sure they might be a little bit more power hungry, but they are here and now and everything you need to start programming them is available for free and backed by the biggest players in the industry. Anyway, sit tight and the power/watt will get better and better each year.
In the table of performance they seem to have picked a pretty slow GPU, perhaps something I'd find in a laptop. Even a small amount of cash will buy you a GPU with in excess of 200 cores and a bit more money will take you up to 2000+ cores.
Need $10K to get going? Rubbish, all you need to do is download a CUDA toolkit and head on over to Amazon.