Re: Equipment as standard/Options disabled
Most industries do it. The technical term is "capturing the consumer surplus". You're basically getting those with more money to pay more, and those with less money to pay less. It happens with everything from a coupon giving 10p off a £1 loaf of bread (if you have the time and the lack of money to make searching for and cutting out the coupon worthwhile) to a software company charging five times as much for an "Enterprise" operating system that can access more memory than a "Standard" operating system (if you need the extra memory, you probably have the budget to pay for it). For the operating system, it's a hard-coded compile option rather than a solder bridge, but the principle is the same.
I'd heard that Audi were considering putting all options into all cars, and then enabling them on demand through the car's control modules. It may be that the extra cost of including the features in every build is outweighed by the efficiency savings on the production line and the extra purchasing power Audi would have from their component suppliers due to the increased volume. Apart from the second-hand market already mentioned, there's also the possibility of "renting" features. Heated seats that are a £900 option on a new car might be a tough sell in the showroom, especially in the summer. Enabling heated seats for 4 months a year at £30 a month allows Audi to get that same revenue, albeit over an 8 year period.