RE: Very few places
"Very, very few places, especially small and medium enterprises, actually need these ponsy overpriced 'cloud' backup services."
Actually, all of my customers tell me the the opposite. Especially the ones who have lost data because they didn't have a proper efficient backup strategy working.
The vast majority of my customers are below 20 employees in density and the company owner doesn't give two hoots how his backup is handled, all he wants is for someone to shout at if there's a problem, and for his business to work for as long as he/she wants it to. Having recently handled a data recovery job for a new customer who was happy that everything was being backed up on his NAS, with mirrored drives, as soon as the main chassis died we then had to swing in to action and save the day. The local IT tech got canned and we won the contract for online backup. Daily reports, managed service (we fix it when they change something which stops the backup from running) and they are a million times more happy.
We only started providing cloud backup a couple of years ago because we realised it was the cheapest way of helping our customers be good at backup. Besides, it's all good and well grumbling from under your bridge about how easy it is to backup and small business don't need it, they just need to... ah, there's the prerequisite. And if the companies don't meet your defined prerequisite of actually being good with organising backup, then they DO need someone else to do it for them.