Re: Great that's Apple F*&^ed then
My son eats them too. The cheap Chinese knock offs last longer than the real Apple ones in my experience. Talking to other parent they all report the same thing, they'd last long if they were made of cheese strings. The same son manages to keep micro USB cables working fine, even where the buying policy tends to be see how many more than 5 cables you can buy for less than a fiver.
The normally very helpful Apple store people aren't so helpful when it comes to cables claiming the little darling must have done something to them.