I had a Kodak Camera in 2005 that was absolutely superb. It was cheap, easy to use and also had manual features unheard of on its rivals, that encouraged me to become far more skilled than i had been. It took superb photos that took my enthusiasm further. The only snag was when I came to replace it a few years later, I couldn't find a suitable model - and bought a Fuji instead...
Inkjet photo-quality printers seem a perfect fit for their brand and traditions, have had good reviews, and break the mould by offering much lower cost per page than rivals have for years.
There will always be a small, specialist market in film photography - Kodak should have a small, specialist, independent part to deal with this.
It would be sad to see Kodak fail - the extremely strong brand alone is worth money. I think they just had too much excellent competition.