Why all the bitching..
Previous to this post (@01:45Z) a lot of people have been complaining about ads,tracking,etc.
One would assume that because they are posting on El Reg that they would know about these things.
Apparently not so.
Don't want to see ads - use an adblocker.
Don't want to be tracked - delete cookies after your session.
Don't want to be tracked - don't use Google.
Use an anonymizer search instead such as DuckDuckGo or Startpage.
If you have to use Facebook then good luck to you. You are there to be milked.
It's the internet. You have as much control as the websites.