I am curious about how many of these are how I have started using the reg. While before the change I would read a few articles and then go back to work, just to break up the day a bit. Now I go to the homepage, try to find something to read, close el reg, realise I still need to break up the day, go back to el reg, find an article totally randomly, close the page quickly when a NSFW picture comes up, find another article, quickly scroll past the image (just in case). Go to the Forums to see if there is any news on when the hell these picture are going to get removed, close it all back down and go back to work. Suddenly you have 7 page hits right there and I still haven't read an article!
On a side note I have had to disable flash on the reg too, because all of the adverts were brining my work laptop to a standstill.