"Essentially, stop showing its own products in a different way than standard results. Stop showing a map from Google Maps when searching for an address. Stop inserting a box of reviews from Google Hotel Finder when searching for "Hotel in London". Stop showing results from Google Flights when searching for "flight from LA to SF". Stop displaying results from Google Shopping with pictures."
But I enjoy them features, that is one of the reasons I use Google because it gives all of the information I want without the hassle.
"The day Google started displaying unit conversions when searching for "10 miles in km", a dozen websites lost 90% of their traffic. "
Well perhaps they should have come up with a better business plan. How much revenue did HMV loose when Spotify came about? You don't see Spotify being fined for having a better business plan.