You need to do homework before you jump to conclusions.
My laptop is 4 years old and I need a new one, and the ASUS UX31E is the one I wanted, not only because I like it, but because it's the only Ultrabook that's purportedly shipping.
I live in the Silicon Valley and I can't buy one to save my soul. Fry's - nada. Best Buy - nice try. Central Computers - non-gotz! The sense I get is that none of them except for one BB store have ever received any. This is why ASUS will never be Apple. Ever! And it's why Intel needs to start firing these idiots.
So the idea that these laptops are not selling - well duh! But it's probably not from lack of demand. Please do your homework before posting nonsense.