Re: And your point is???
yep, looks like Mr Asay has already put a bit of his cash into Facebook shares and is desperately trying to convince people that 'its all ok' , hoping the share price doesnt nose dive.
my advice, dump them early.
Facebook, JC penny etc are all copping on to the fact that FB is a Social area, not a sales or reasearch area.
And tv works, because when the ads come on you cannot still see the program on any other part of the screen. On websites, you can ignore the advert becuase what you are reading is still there, so you dont have to switch your attention.
Oh, and to your question of how would GM know if the campaign worked, thats kind of the whole point of analysing a campaign. As in "We spent X here and sales and interest went up y%, but we spent Z here and sales/interest didnt budge" . If GM cant tell you that, No-One can. Centainly not you or FB. Maybe thats too much to understand for this Birdy News Site?