4 posts • joined Thursday 6th October 2011 06:57 GMT
Plastic Deformation is usually (well in my nick of the woods) meant to denote deformation that doesn't return to the original state, whereas elastic deformation does. So you're right that they use the word strangely here, although it's not exactly the antonym of elastic (it's still deformable, after all).
Re: The flaw is in the very words "information people need to consume"
Hear hear! The general gist of that "talk" makes my toes curl. The fact, indeed, that it's all about consuming. Look at him happily calling for attention-grabbing peripheral animation! That's advertiser's talk.
Worse, he's using evolutionary arguments to justify this use of animation, but at the same time dismisses the way people make computer-things feel like objects to interact with as "designer wank".
There may be some merit to the ideas, in general, but the way it is presented totally misses the mark.
Say what you want, the filters do actualy make your photos look better in this case (though it's quite easy to overuse the fakey tiltshift thing). _Especially_ poor pictures get quite a boost, albeit a cheap one - the filters are quite good.
But it's really not about the filters with Instagram. Not sure why people keep thinking it is a filter app. It is a social app. If you pick a filter, you agree to post the picture in your stream. There's no using the app without sharing your work – though of course you can delete the picture from your stream and keep a local copy. Nevertheless this leads to a lot of people sharing their life, their work and their art in a mainly visible manner, very similar to a picture-only twitter, that's actually put together more smartly than the filter engine.
So the company doesn't have a "stupid free filter app", it's got a close-knit, large community of people that are willing to share their art, photo's, life with this app. Many of these have a huge friendlist, and some seem to actually live off the likes on their photos.
I have no idea how to make money out of that without tearing down the community spirit, though, just addressing the 'what use is another stupid filter app'? brouhaha.
(Yup avid user myself, did you guess? Find me under @_naam).