It has been the intentional drip feeding of the removal of the expectation of privacy over a number of years that has led the public to sleep walk into this situation.
Facebook, Google, Microsoft, Amazon and others all present an outwardly respectable face of a competent business, yet at the same time chipping away at our expectations of privacy. They claim our data is protected and the more they were trusted the more they were able to take. The public went along with it, well you had to if you wanted to be part of it.
Now of course, we have seen the other side of the coin, not only is out private information used to profile each an everyone of us but Governments caught on pretty quickly that information is power and control in this electronic data age. Instead of a product or commodity they use fear and the carrot of keeping us safe as an excuse.
The only way to fight back is to withdraw from society and disappear, which is pretty much impossible.
Governments will never stop, mainly because they can never be trusted because their whole sense of being is to stay in power and to do this they need leverage. They will legislate to the very ends of the earth to keep the little people in check. They will bury the secrets even deeper than before, so deep that even whistleblowers will think that there is nothing to blow the whistle on.
Nothing to hide then you have nothing to fear?
Time to start wearing my tinfoil hat.