Hmm...
I thought we all had the ability to type a url into a browser? Is this not the case?
Here's me thinking that when i went to googles website i was using their service, i wasn't aware that their service was supposed to promote it's rivals to me! Seems an interesting concept really.
It would be like going into a shop to buy a porsche and being offered a ferrari watch to go with your car because in the interests of fairness they can't snub ferarri's own watches!
If the price comparison websites want more of a fair (read preferential, because that's what this is really about) search result for their own site then i guess they should get building their own damned search engine and get it to the place google is. Then they'll find out how tedious people like themselves are.
Biting the hand that feeds IT
