"informing consumers of the implications of copyright infringement and legitimate alternatives that provide affordable and timely content"
Over there, next to the unicorns.
Right. Here's a good piece by Cory Doctorow about the quality of legitimate and illegitimate movies.
Buy this because paying money will deliver high quality
Some bootlegs are unreliable or of poor quality. I once had a well meaning friend give me a pirate Rolling Stones cassette for my ninth birthday; the bootlegger saved money, squeezing the 45-minute album onto a 30-minute tape by fading out each song two-thirds of the way through. In some instances, this matters – you want what you acquire to be a faithful copy of the work you're after. But inferior packaging and labels are unlikely to bother most purchasers, who are likely to stick the media on a shelf and forget it, possibly ripping it first if it's especially good.
But this pitch only works to the extent that the paid-for item is indeed of high quality. When anti-copying restrictions are added to media, it actually lowers their quality relative to the illegitimate item. I often hear from parents who download unauthorised cartoons for their kids because the DVDs come with long, unskippable (or difficult-to-skip) adverts, the worst of which deploy "pester power" tactics intended to get kids to nag their parents to buy something. As far as these parents are concerned, spending money gets them a product that much worse than the free version.