1 post • joined Friday 2nd September 2011 14:16 GMT
ermmm, not so fast
As the quote is "it’s fastest model yet" the addition of the apostrophe, and subsequent contraction, can actually be read as "it is fastest model yet". It could be construed that it is either the fastest Arc, fastest Xperia, fastest Sony or fastest Android.
"its fastest" would certainly mean the adjective is applied to the object of the sentence.