Apples & well never mind ...
You can’t really say that this tablet PC is has similar specs to an iPad, it’s like comparing a Porsche 911 to an F1 Ferrari. A Porsche 911is fast and for the consumer, but an F1 Ferrari is not mass produced and is not designed for the road.
Back to the point, The Windows 8 Build Developer Tablet, is exactly that, a developer tablet. Its for the track not the road. Plus it has quite higher specs than an iPad. Sandy Bridge Core i5. 4gb DDR3 USB HDMI . . .
As regards the price, is it really that unreasonable, the meerkats toys that you get when signing up for insurance from comparethemarket.com sell on ebay for around £150. Exclusive free stuff always sells on the ol’ bay for a lot more than its true value. But thats life . . .