50% of your day? Really?
So that's (on average)
12hours (doing media & comms stuff) according to those Ofcom chappies
8 hours a day at work
1 hour commuting (more likely to be 2 if you work in London)
7 hours a day sleeping
Have Ofcom managed to discover more hours in the day? Amazing. Or are they from the school of bullshit.
Interestingly this report does more for the NHS than Ofcom. No wonder the nation is becoming obese.... We are all so busy consuming "media" that we can't get off our fat arse to do any exercise.
"They are also using several types of media at the same time – with the average person cramming 8 hours 48 minutes of media into just over seven hours during the average day."
Really - so they can cram 8 hours of stuff in to seven hours. Really, would love to see how this research was conducted.
see - http://media.ofcom.org.uk/2010/08/19/consumers-spend-almost-half-of-their-waking-hours-using-media-and-communications/
Nice to see Ofcom grabbing whatever they can get their mits on to justify their existance.
Ofcom kindly do something of some use. "Fair Use" ....