One of many
The incident just shows how short sighted the top brass had become by then. One bad decision followed another. Organisations usually recover from one or two dumb decisions, but RIM made far too many of them, and continues to do so today. Somehow they must have thought that it was the name 'RIM' that was causing the slide in their fortunes, so they named it Blackberry. Instead of hopping onto another OS in time, they continued to waste time on their garbage. All this tells you something. It is the fact that when a company starts doing well, incompetent fools start populating the top echelon. The downfall begins but is masked by market growth. This growth eventually slows and a tipping point is reached. And once the fall begins... rescue becomes almost impossible. Not a very different story to Nokia, a giant of around the same time.