Shiny, shiny things.
@FIA: "...that's just the way capitalism works, and we all seem quite happy to accept the upsides."
That's exploitation you're thinking of.
Capitalism[*] is about competition: We cannot compute, with any degree of confidence, what is the best way for the market to go so we let individual companies give it their best shot on the open market and let consumers decide. The companies that get it right, survive; the others go bust.
This might not be the best time for this argument but, what companies like Apple and Microsoft and Oracle and, sadly, most others want to do is to subvert the free market and avoid competition at all costs. And somewhere down the line real people suffer real consequences.
Still, as you say, we're all quite happy to turn a blind eye.
[*] Ok. That's a free market. Capitalism is about I front the money I take the big cut. But you know what I mean.