Re: If you get them young and you will have them for life
From Tom Lehrer, The Old Dope Peddler
"He gives the kids free samples,
Because he knows full well
That today's young innocent faces
Will be tomorrow's clientele."
I guess Microsoft is going back to the tried and tested methodology. 20 years ago MSFT "educational reps" in Eastern Europe and MSFT "partners" were handing out "pirated" keys and CDs for Windows 95 the way a drug gang hands out dope laced candy. That was during the "great Eastern European recession" so the economies there had nothing to pay for it anyway.
Once the economies in the target areas picked up Billigatus himself paid a visit to the president, piracy was discussed and measures were taken. The "pirated" keys were revoked and an enforcement campaign followed. As a result Microsoft had 99% market penetration served on a plate.