Re: Running out of time?
Being first to market is a very important edge, but there's a hell of a lot else to consider. They have to make sure the rift is comfortable and adaptable to a wide range of head sizes and glass wearers, is affordable to a sufficient number of people, and makes the absolute bare minimum of people want to puke.
They don't want to bomb like 3DTV, and considering the technical challenges involved anyone else jumping into the market will have a lot to learn very quickly if they want to overtake.
Not that I don't feel your pain though, I wish I had an Oculus to play with right now...