Now it's funny you should mention Apple and Cars.....
I have a theory on that front........
It is my contention that if you are the type of person who is naturally predisposed to owning a BMW (or Mini - same thing) and in particular, the automatic transmission versions of those cars, you are also naturally predisposed to owning all things Apple.
There are several reasons, the main ones being:-
The whole "more money than sense" thing. All right, I'm not wanting to bring the wrath of the cult on my head, but there is more than a hint of this with Beamers and Apple products
The wanabee thing. In particular this seems to be far more prevalent in women of most ages and young men, who are buying (or having bought for them) little BMWs, Audis and Minis in alarming, debt deepening quantities, and obviously have to have the iphone to go with them.
And finally, the bigee - the lack of need for control. This is mainly a man thing. I can not abide automatic transmission, it never feels like you are in complete control of the car, but many people are perfectly at ease with relinquishing control in favour of ease of use. Can anyone see where this is going in relation to computing? I'm not saying it's a bad thing, but I am saying that I am seeing an ever greater connection between these brands, their customers and their philosophies towards these products.