Time Microsoft to listen
It is down to the point, I was looking last night when you select a movie it will cost you X amount of points! Then you have to work out the real value, then you have to add points to your account then go and find the movie again, you might as well go and play COD
Time for Microsoft to up there game like all other content providers, change your points for real money this will make it simpler, I would also work closely with the movies studios and get UltraViolet on there.
I think Microsoft are working very hard at the moment you will have your .Net account for Windows, Phone and Xbox this should give you your content on which ever system/application you choose to use