Sign in / up

* Posts by JeremyP

2 publicly visible posts • joined 10 Jun 2011

Has Steve Jobs killed the consumer hard disk industry?

JeremyP
Reply Icon

Really?

Your 60GB of photos has almost certainly accumulated over some time. So it's true that broadband is nothing like broad enough to solve every backup problem. But iCloud isn't about solving that legacy problem, it's about a whole different pattern where, whenever I create or acquire content, it automagically becomes available to me everywhere. Sometimes that will be instant, sometimes, fast, sometimes slow. But the real deal is that it will happen, and I don't have to think about it.

That's attractive. Maybe even compelling. But as ever, Apple isn't targeting the thin line of sophisticated technical users, it has in view the mass market who don't know and don't want to know there's such a thing as a 'file.'

0 0
JeremyP

HDD manufacturers should love Jobs

There are three broad possibilities for the future of (ever-growing) storage, and what Jobs is setting out is great for HDD manaufacturers.

In the first option, bulk data lives in the home/premise, backup is a hybrid of local (which will often be a theoretical possibility not a practical face) and web-based, and shared content is managed on a partial sync basis. In this world, most data is stored locally 1-2 times. This is essentially the recent past.

In the second option, bulk data lives in the cloud, with some content cached on local devices. In this world, most data isn't stored locally at all. This is Google's ideal.

And in the third, Jobsian world, bulk data has its master copy in the cloud and is stored on every single relevant device. In this world, most data is stored locally 2-3 times. This is the Jobs vision. And HDD manufacturers will be rooting for it.

0 0