...at killing the PC market
Yes, Ubisoft, you have successfully helped destroy the PC market for me. You have destroyed any hope of me ever buying a PC game from you, and ensured that any console titles I buy with your name on them will only reach me second hand. I will not give a penny to a company that treats its own customers like criminals and supplies a deliberately broken product.
I'm not sure how this is good for your business, though. You honestly think that there's pirates out there who said "oh well, I might as well pay them £50" due to the DRM? Are you that stupid?