Here's a representative example from Apple history: the un-upgradable Mac 128. Insufficient RAM out of the box and locked you in to an Apple Lisa for serious software development, one of the slowest, most expensive dev systems ever and entirely a Jobs job (the Mac being employees work he elbowed his way into).
It was Microsoft separating hardware from software that got us a 'machine on every desk', there would never have been an 'era' if we'd waited on Apple and their pricing.
Now Mac is a side note in history: sales have been flat for years. Apple are company who made their money from phones, who still can't believe their luck and have no idea how to replicate it.