Did somebody say collusion?
Am I the only one to think that Sony and the C of E are in cahoots over this? The C of E needs some cash for some project or another and Sony are desperate to boost flagging sales of the PS3 and its flagship title. The C of E kicks off and Sony gets millions of pounds worth of free publicity. Sony then coughs up and the C of E trousers a nice wodge of cash - everyone's a winner.