Can't help yourself, can you?
It's an article mentioning Nokia and Microsoft, so I understand you have to bang that tired MS hate drum of yours.
However, this has nothing to do with WP8, or indeed Microsoft at all. Nokia Life works over SMS and is used mostly on low-end mobile phones. The 'more smart' devices the article refers to are the Asha phones. The mobile phones part of Nokia still makes profits and El Reg is creating tenuous assumptions about where Nokia / Microsoft's money gets punted around.
Isn't it funny how Windows Phone users generally have no problem with Android or iOS users, but you fanbois and fandroids have just gotta hate, haven't you?
Back to the article, Nokia Life sounds like a win all-round. I hope it rolls out further.