@ Cynical observer & Catkins
I think i may have interpreted things differently to you:
Firstly, for "Require the claimant to demonstrate damage and falsity" - i took that to mean that if someone makes a claim that your a sheep worrier, its up to them to prove that you are a sheep worrier, not for you to prove your innnocence (your right you cant prove a negative!). If they then produced a photo of you being overly friendly with a sheep you would have to prove that the photo is a fake or that you really were just good friends! ;)
"Cap damages at £10,000" - The full text description of that point was "Cap damages at £10,000. If a claimant wishes to demand more then they would need to prove material damage such as loss of earnings." - if a tabloid earned excessively more then that from making the statement, i would assume you could push for a higher then £10k figure because they can be shown to be profiting from delibrately false accusations. I think perhaps they need to add that little foot note to avoid that whole problem.
& to answer Catkins, if the person you mentioned lost his business, etc. because of the accusations im pretty certain that constitutes material loss dont you?
"Exempt large and medium-sized corporate bodies and associations from libel law unless they can prove malicious falsehood" - i strongly agree with this point. If i buy a phone which is crap (for reasons a, b and c) and i write a review saying its crap (for reasons a, b and c), i do not want some corporate bully suing me under libel law for "damaging there reputation". If i buy the same phone and write a review saying that anyone who buys one will get cancer and turn into a paedophile, well that can be construed as malicious falsehood and then i deserve what i get. Slander of a product/service/company when you speak the truth should never be grounds for libel... And as most companies have more money then the individual making the comment, at the moment the company wins...
Anyway my two cents... i think the list is well thought out, although needs more clarification on when the £10k limit should be applied and when higher penalties should be applied for those profiting from making delibrate libelious claims...