People estimating dollar values have a nasty habit of assuming if you didn't buy their product you would have bought mine.
The problem is I could have just as easily bought someone-elses product.
For example I am one of the few weird people who was happy with my WinMo2003SE to WinMo 6.1 phones....I only moved to Android after the WinPho7 cock-up....for me Apple was never an option worth considering.
The fact that I went with a Samsung Galaxy S was because it was better than the offerings that Sony Ericsson and HTC had at the time, likewise with my S3.
And now when my contract is coming up for renewal again, I'm looking to decide if I want the HTCOne, the S5 or if I'm willing put up with WinPho8 for one of those awesome cameras the Nokia engineers managed to squeeze into the Lumia 1020.