Re: My god it's ugly
"In over 30 years of driving I've never needed 4WD"
So because you don't need it, no one else does? Have you ever been north of Manchester during heavy snow? In just over 12 years of driving, I really have needed 4WD.
I visit my parents in the highlands of Scotland, who live in a little village off a main route. It's nowhere near as remote as some places, as it actually has around 50 houses and a tarmac road going through it, but it gets gritted and/ or ploughed in winter when the council can "fit it in." In bouts of heavy snow, when they have to keep re-doing the main routes before the minor ones, this can take days. The Top Gear team may have driven 2WD cars across Africa, but try driving one down a 3 mile road in a foot or more of snow. You won't get far.
So no, for most of the year lots of people won't need a true 4WD vehicle. But for those who live a little off the beaten track (and there are plenty of them in Scotland, Lancashire and the lakes, many of them not farmers), there are times during winter when they REALLY need 4WD. Running a Land Rover or a Range all year is too costly on fuel, so something like this could do well.