Personally tailored adverts are good.
I love adverts. Adverts more closely tailored to my browsing history can only be a good thing.
In the run up to Christmas I received a brazillion email ads for all sorts of stuff. To be fair the vast majority of them didn't really interest me but in amongst all the chaff were a couple of tasty gems. I picked up one of those Toshiba 1.8inch 120GB drives for 38 quid. That is an absolutely cracking bargain.
I also got a Lexar 32GB C10 micro SDHC card for 22 quid - another cracking bargain.
And I got an external USB powered DVD writer for my netbook for 20 quid. One of the ones that can act as AV connectivity for your telly.
These are things that I wanted but just couldn't find for the price I wanted to pay... until I got the targeted email advertisement.
Getting the stuff you want for the price you want to pay has got to be a good thing.
The real problem is I bought 3 three things from the hundreds of emails I received. If those emails were better targeted to me then I would get more bargains and less chaff to delete.
That has to be a good thing.