Re: False Flag
Companies like this put up press releases on their own fake news sites, and then rely on "real" news outlets, such as Sky News (and The Register) to regurgitate it, without doing any fact checking.
It's interesting to see the drop in traffic on the various gaming news sites such as Kotaku, since their behind-the-scenes collusion and contempt for their audience was exposed.
Lately, the Register seems to have been running more and more of these "Social Justice" stories. Perhaps they've been inflitrated by a SJW, too?