Perhaps it's the selling approach
It's a shame that Avere wasn't contacted for comment before the story was published, as we could have arranged for you to speak to another UK partner that is having a much different reaction from customers in regards to interest and uptake of the Avere solution than what the VAR featured in the story has reported.
Perhaps it's the selling approach - the successful UK partner uses a direct approach based on face-to-face meetings versus one based purely on mailers and telemarketing - that has made the difference. Whatever the case, we caution against extrapolating the poor results of one firm onto an entire market. As for what comes next from Avere, you won't have to wait too much longer to find out...
Biting the hand that feeds IT
