..or someone's just registered the name?
How did Sina check the authenticity exactly? The AP article said "A U.S.-based publicist for the band did not immediately respond to an email seeking comment" and contacting someone direct (though nearer to Oxford maybe) would probably be a good place to start..
Even if it is really them I doubt it will say anything more than "new album out", "here's a video on YouTube" a la their Twitter feed.
Sowing the seeds of a burgeoning record sales more accurate.