Wasn't the old phrase for these technologies "Shock Treatment"?
I was taken by the cheerful description of the procedures along with the new euphemisms. So now the process is called Deep Brain Stimulation when used in the classic manner, and repetitive Transcranial magnetic stimulation in the kinder, gentler form. By limiting the administration to the right side of the brain, "patients" no longer exhibit speech anomalies - only the seat of our dreams is affected. And new and improved drugs that prevent us from remembering means we feel no discomfort. Excuse me if I still do not see a lot of difference between the modern practice and the technique developed by Cerletti when he observed pigs being electrocuted and apparently decided he would really like to try that out on people. It all sounds very Frankenstein to me. It is quite cost effective however.