Clever marketing department
Have to say, right from the start, I've found the whole whole Race to Infinity thing a bit of scam, but I've got to take my hat off to their marketing bods.
BT air a slick TV advertising campaign for a service which most people can't get.
They then manage to procure a whole load more cheap/free brand advertising, by encouraging community-spirited techies to put up posters and knock on doors all over their towns/villages on their behalf. After which, all they have to do is bump a few of the exchange upgrades, which they should have been doing anyway, up to the front of the queue.
Or have I missed something?
Biting the hand that feeds IT
